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Explore our most sought out collections, including top names like Calvin Klein, Versace, BOSS, and many more.

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Check Out Our Blogs

HUGO vs BOSS: Understanding the Difference

When it comes to high-quality fashion, few brands are as recognized as HUGO BOSS. Within this renowned label, two distinct lines exist: HUGO and BOSS. While they share the same brand heritage, each line caters to different tastes, styles, and price points. Understanding these differences can help you make informed choices when shopping for clothing and accessories. In this article, we’ll explo... Read more

Are Cotton Boxers Better?

When it comes to choosing the perfect pair of boxers, the fabric matters just as much as the fit! Cotton boxers have been a long-standing favorite for many men, praised for their comfort and breathability. But are they truly the best option, or are there other materials that might suit your needs better?  For many, cotton boxers are synonymous with classic comfort and timeless style. Lines lik... Read more

Why Is Calvin Klein Still Popular Today?

“The best way to advertise is by not just focusing on the product,”  - Calvin Klein When it comes to fashion, few brands have managed to stay as relevant and influential as Calvin Klein. From their iconic underwear lines to their trend-setting jeans, the brand is synonymous with style and sophistication. But what makes Calvin Klein so popular today? It’s not just about the clothes—they’re se... Read more

FASHION FOUNDATIONS FOR MEN

Designer Underwear & Fashion Foundations For Men

UNDERU are one of the UK’s leading online stores for Men’s Designer Underwear and what we call "Fashion Foundations" for Men.

We have built a reputation for exceptional quality and customer service over the last 25 years. Founded in 1999, we continue to stock the classics like Calvin Klein boxers and SAXX Underwear and build exceptional collections from the best designers in the world, such as Versace Boxers, BOSS Boxer Trunks, and Paul Smith Swim shorts to name just a few.

We pride ourselves on selecting the best offering of Designer Boxers each season. We are proud to bring you a carefully considered selection of Luxury Men’s Underwear, Swimwear, Clothing and Accessories

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