Hugo Boss Underwear At UNDERU
A perennial feature within our Top 5 selling men's underwear brands, Hugo Boss underwear offers a great mix of evergreen core bestsellers in black/white/grey colours plus fresh new seasonal collections featuring innovative designs and vibrant colours. Set against a backdrop of the Moroccan desert, the summer campaign reflects the clear colours, clean lines and avant-garde feel for the new collection. Combining technology and fashion, the new Hugo Boss Underwear range focuses on protective fabrics, stitch detailing and racing stripe motifs creating a dynamic and innovative style for the season. Primary colours provide the key influence for the ever-popular 3-pack trunks and decorative stripes and colour pops ignite the singles range. This collection’s futuristic influence is seen through the colour palette of cool greys, ice blues and racing reds. Car design and its anatomy provide the inspiration for much of the collection, interpreted in smooth contoured curves and sporting stripes. Exquisite materials such as modals and cotton stretch add a modern touch to classic looks and lend themselves to minimalistic lines in sporty designs. The super soft, cool and lightweight feel of our Cotton Modal Hugo Boss Boxer Trunk in Pacific Blue is our particular favourite!
